The
Merchant North
Blog

Welcome to our world of marketing exploration. Here, we demystify the secrets of successful marketing campaigns, decode industry trends, and share expert advice to elevate your brand presence.
Our dedicated team curates a diverse range of topics to cater to your specific needs and interests.
We've got you covered from tips to boost your social media engagement, optimize your website for conversions, enhance your email marketing strategy, and so much more.
June 5, 2023

Breaking the Mold: Creative Marketing Campaigns that Shook the Industry

These ad campaigns transformed brands into cultural touchpoints, influencing perceptions and building enduring consumer relationships.
May 31, 2023

Happy Employees, Happy Agency: Fostering a Culture of Excellence

Scientific research has shown us that top-performing companies don't just prioritize employee satisfaction; they actively foster it.
May 23, 2023

Securing Trust: Brand Reputation in Advertising

Today, we'll dive into the topic, offering our perspective on the importance of brand trust and how it can be nurtured and protected.
May 9, 2023

The Power of Investing in People: The Merchant North Blueprint

Merchant North's success stems from its dedicated focus on the growth and development of its employees. We don't just talk about it; we create and execute lasting strategies for investing in our people who drive our success.
May 3, 2023

Put People First for a Powerful Brand Experience

People are essential to a successful branding strategy. Leverage them to create a memorable, meaningful brand experience for your customers.
April 11, 2023

Elevating Your Brand: The Art of Positioning

Establishing a unique and compelling brand position differentiates your business from your competitors and communicates who you are to the right audience.
April 3, 2023

The Ethical Use of Persuasion

Persuasion is essential for anyone working in marketing. It's our superpower, creating value for customers and growing our brands.
March 22, 2023

In the Age of AI, Remember Your Customers Are Human

AI will touch all areas of our businesses, but marketers need to remember that a person with feelings, needs, and desires is at the heart of every transaction. We need to consider how we use our emotional intelligence (EI) in our marketing and how it helps us connect with our audience in the age of artificial intelligence (AI).
March 2, 2023

From Logo to Legacy: Crafting an Iconic Brand

What comes to mind when you hear the names Apple, The Coca-Cola Company, or Nike? These brands have become so iconic that their logos alone can evoke powerful emotions and associations. But how did they get there?
February 16, 2023

Recognition Matters

In our industry, there is a desire for recognition. Creative agencies chase awards. They all want to be anointed the "next one", but at Merchant North, we've created a culture of recognition where we value people over awards.